Data & AI
How data becomes knowledge – and knowledge becomes action.
Our Data & AI world connects information wherever this makes sense functionally and in terms of data protection law, identifies connections and lays the foundation for better decisions and automated actions.
Data sources
Valuable information – spread across many systems
Today, NPOs and associations hold large amounts of valuable information – in OM, in easydoo cases, on websites, in forms, with payment providers, in communication channels, finance systems and other specialist solutions.
Our Data & AI world connects this information and makes it usable.
Solid foundation
Here too, we don’t start from scratch
OM already has structured data, data quality mechanisms, duplicate checks, selections, analytics, automations and journeys. This existing foundation can be extended with additional data sources, data enrichment, analytics, AI models and external services.
Many questions can already be answered with reports: standard statistics and proven analyses are available directly in the platform – on donations, campaigns, payments or members. For management dashboards, we provide prepared data sources for Power BI, Qlik or Tableau. AI builds on this: it shows not only what happened, but also what makes sense next.
Can be extended with
Already available in OM
The goal is not to collect as much data as possible. What matters is deriving insights and concrete actions from the right data.
In fundraising
Answering very concrete questions
In fundraising, for example, this makes it possible to answer very concrete questions:
- 1 Who should be approached?
- 2 Which offer is relevant?
- 3 When is the right moment?
- 4 Which channel should be used to communicate?
- 5 What is the next best action?
AI selection for donation mailings
Our prediction model selects the right recipients
To select the right recipients for a donation mailing, we have our own prediction model, which we train on your organisation and your data.
The AI model then takes over the selection: for a specific mailing at a specific time, it identifies the contacts with the highest donation potential.
- H. Meier94 selected
- R. Brunner89 selected
- S. Keller83 selected
- M. Frei77 selected
- A. Huber52
- T. Graf38
- L. Moser21
- 1Train the model on your organisation
- 2Define mailing and timing
- 3AI determines donation potential
- 4Select contacts with the highest potential
Example
Detect lapsing donors early
When a regular donation fails to arrive or is delayed, the right moment to respond often passes quickly. AI can recognise patterns in past giving behaviour and make such deviations visible early on – so that suitable communication or personal contact can be triggered in good time.
From insight into the process
An analysis doesn’t end with a dashboard
Data and AI only deliver their value when an insight turns into action. That is why they are directly connected to OM and easydoo – no exports, no media breaks.
An insight can immediately trigger a journey or communication in OM – or, where personal handling is required, create a case or task in easydoo.
From practice
For us, AI is not an end in itself. What matters is that data turns into concrete insights – such as which donors to approach next – and that these flow straight back into the processes in OM and easydoo. We take care to link data only where it makes sense both professionally and in terms of data protection.
Andreas SchwengelerAI & DataWhat insights are hidden in your data?
In a personal online presentation, we show you how data and AI can be integrated into your fundraising and membership processes.